Waitrose is currently testing innovative AI-driven shopping trolleys that automatically monitor items as customers place them in the cart.
The new system requires supermarket shoppers to attach a specialized device to the handlebars of a regular Waitrose trolley. Equipped with a scanner and cameras, this device tracks the products added to the cart by customers.
To use the technology, customers must scan each product before placing it in the trolley. Subsequently, the cart identifies and records the items in the shopping list, displaying the total cost on a small screen for customer convenience.
After completing their shopping, customers can exit the store without visiting a traditional checkout. Payment for the goods is automatically processed, provided that customers have entered their payment details before commencing the shopping trip. Loose items are weighed as usual.
These advanced trolleys, powered by technology developed by software company Shopic, are currently undergoing a trial phase at a Waitrose store in Bracknell, Berkshire, with potential future expansion to other locations.
Waitrose mentioned that the smart trolley operates similarly to its existing scan, pay, go handsets, offering customers a more seamless payment experience while still retaining conventional checkouts for those who prefer personalized interactions at the store.
In a statement, Shopic highlighted the significance of integrating AI and vision technology into retail operations, emphasizing the convenience it provides to shoppers and the operational benefits it offers to retailers.
Amazon pioneered checkout-free shopping through its Amazon Fresh stores, utilizing cameras and sensors to track customer selections from the shelves.
In other supermarket developments, Lidl is experimenting with cameras at self-checkouts to deter shoplifting by monitoring unscanned items. This technology records instances where customers fail to scan products, prompting staff intervention if necessary.
Similarly, Home Bargains has introduced cameras at self-service tills to detect unscanned items, collaborating with tech firms SAI and Everseen for this initiative. The technology has proven more effective in preventing theft compared to traditional security measures, according to Home Bargains operations director Paul Rowland.
For more money news and exclusive deals, you can join our Money WhatsApp group for special offers and updates. Additionally, sign up for Mirror’s Money newsletter to receive expert advice and shopping deals directly to your inbox.
