Virgin Media has announced an increase in the mid-contract price rise for new and existing customers who are renewing their contracts. Starting from October 2, customers signing a new contract or renewing an existing one will experience a £4 monthly bill increase midway through their contract, up from the previous £3.50 rise. This adjustment will take effect in April of the following year.
Current subscribers under existing contracts will not be impacted by the heightened price rise until they renew their deal. The change aligns with Virgin Media’s recent updates, which include providing Netflix with advertisements as a standard feature on plans exceeding 500Mbps, along with enhanced TV bundles featuring faster speeds.
A spokesperson from Virgin Media stated that customers opting for the latest packages, offering benefits like Netflix included in all TV bundles and Sky Sports in HD at no extra charge, will encounter a £4 monthly price hike each April. The company emphasized that the increase reflects the ongoing investment of £5 million daily into network enhancements and services to maintain the reliable connectivity that customers expect.
Ernest Doku, a broadband expert from Uswitch, highlighted that Virgin Media has raised its fixed mid-contract price rise to £4 per month, a rise from the previous £3.50, within a year. New and re-contracting customers will face this increase starting in April. With Virgin Media’s transition to 24-month minimum contracts, customers are likely to experience an £8 monthly increment by April 2027.
Doku advised existing Virgin Media customers approaching contract renewal to evaluate alternative options due to the price adjustment. This move by Virgin Media follows similar actions by BT, EE, and Plusnet, which also implemented mid-contract price rises.
Consumers not under contract are encouraged to compare prices online for potential cost savings and consider downgrading broadband speeds if necessary. Negotiating with the current provider for a better deal, especially near contract expiration or after a price increase announcement, may prove beneficial. In instances of mid-contract price rises, some customers might be eligible to exit contracts penalty-free. Additionally, individuals receiving benefits should explore social tariffs for possible savings.
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