Samsung has officially announced that the upcoming Galaxy S smartphones will be revealed later this month at the Galaxy Unpacked event in San Francisco on February 25. The new Samsung Galaxy S26 series, consisting of the S26, S26 Plus, and S26 Ultra models, is anticipated to debut during the event, which will be live-streamed on the Samsung website at 6pm GMT.
In preparation for the launch, Samsung is offering various incentives for fans who register early. By signing up, participants can receive a £30 voucher for Galaxy ecosystem products, double storage with a new phone pre-order, and a chance to win one of 10 £500 Samsung vouchers.
Samsung emphasized the integration of Artificial Intelligence (AI) features in its new smartphones, aiming to enhance user experience and streamline daily tasks. The company stated that the Galaxy S series represents a significant advancement in the era of AI, promising to simplify interactions and seamlessly incorporate Galaxy AI into users’ daily routines.
Retailers are already reducing prices on the current Galaxy S25 range to make room for the new models. Sky Mobile, for example, has slashed the monthly cost of the S25 Ultra from £43 to £31, saving customers £432 over the contract period. However, this deal requires a 36-month commitment and comes with a limited data allowance, necessitating additional data purchases for some users.
Customers can also take advantage of discounts on the standard S25 and S25 Ultra models at Amazon, where select versions are currently 20% off with savings of nearly £250. The prices are reduced to £639.20 and £999.20, respectively, but this offer is only available until February 24 or while stocks last.
Samsung Galaxy Unpacked 2026 will be broadcast live on Samsung.com on February 25 at 6pm. Fans interested in the event can register on the Samsung website.
