Lidl has introduced a new self-scanning feature on its loyalty app, which is expected to streamline the checkout process for customers. This update allows shoppers to scan items using their smartphones before making payments at the register. The feature underwent testing in four stores earlier this year and is anticipated to be rolled out more widely next year.
In a strategic move, Lidl has filed a trademark for “Lidl & Go” in Europe and the UK, focusing on digital payment methods and scan-and-shop systems within its stores. According to Shyam Unarket, the Customer Relations Director at Lidl GB, integrating payment functionality into the Lidl Plus app signifies a significant advancement in the company’s digital transformation. Lidl remains dedicated to investing in technologies that simplify the shopping experience and provide customers with more flexibility in their purchasing journey.
Meanwhile, Lidl has secured the title of the cheapest supermarket, beating out Aldi for the second time in recent months, according to a Which? report. A comparison of 70 items showed that the average cost at Lidl was £120.46 in October, slightly lower for Lidl Plus members at £120.38, while the same shopping list at Aldi averaged £121. Aldi had previously held the title of the cheapest supermarket 22 times in the past 24 months, as per Which? analysis. The list of items included a mix of branded and own-brand products like Birds Eye Peas, Hovis bread, milk, and butter.
In the same study, Tesco customers would have spent £134.89 last month, or £133.38 with a Clubcard, while Sainsbury’s shoppers faced a bill of £139.68, reduced to £136.79 with a Nectar card. Notably, Aldi and Lidl were not included in a price comparison for a longer list of 187 items due to their smaller product range compared to other supermarkets.
