The Mirror’s Missed campaign, which began on Mother’s Day, March 30th, aims to advocate for improved support for the 170,000 individuals, including 75,000 children, who go missing annually in the UK. In collaboration with the national charity Missing People, the campaign seeks to raise awareness and assist in bringing at least one missing person home or to safety by 2025 by sharing their poignant stories.
A significant milestone was reached in May when 17-year-old Deante James, who went missing from his London residence, was located unharmed a few weeks after his story was featured in our publication. His mother, Vandana, expressed her gratitude to The Mirror, stating that she was overwhelmed with joy upon receiving the news of his safe return.
To support The Mirror’s Missed campaign, readers can vote by visiting the provided link and selecting the National Media button on the webpage. The campaign has highlighted numerous missing persons cases since its inception, including stories shared by mothers on Mother’s Day and children yearning to embrace their missing fathers on Father’s Day.
The Mirror has developed an interactive map that allows users to confidentially report sightings of missing persons and easily share the information on social media. The map displays the number of missing individuals in specific areas along with their photos, ages, and duration of disappearance.
The campaign has been nominated for the 2025 Making a Difference Award, presented by the News Media Association, underscoring the positive impact of journalism on society. With someone disappearing every 90 seconds in the UK, the campaign emphasizes the necessity for a new missing children and adults strategy to ensure comprehensive support and prevention measures are in place.
Readers are encouraged to participate in the campaign by voting for The Mirror’s Missed initiative before the deadline. If you missed the voting link, it can be accessed by visiting the provided URL and following the instructions on the webpage.
