A recent study indicates that the already high expenses associated with preparing children to return to school are exacerbated by children’s persistent requests for new and trendy items.
Numerous caregivers report being pressured by their children to acquire the latest gadgets, footwear, and skincare products ahead of the academic year, in addition to the standard costs for school uniforms and sports equipment that can strain family budgets during this period.
According to a new report by the refurbished marketplace Back Market, parents are now facing an average expenditure of £845 on new school-related items due to their children’s demands.
Over half of the surveyed parents emphasized the necessity of purchasing a new school bag, even when the existing one would suffice in reality.
Approximately one-third of parents feel compelled to buy the latest branded sneakers or a new lunchbox, while 28% are under pressure to fund costly school excursions for their children.
Notably, 23% of parents have been informed by their children that a new laptop is necessary for school, with a similar percentage indicating requests for a new iPhone or other smartphone to match their peers at the beginning of the academic term.
A portion of this pressure stems from social media influence and online product promotion, leading to demands for high-end items like Stanley Cups and skincare products by a significant number of children.
However, the financial burden resulting from these demands weighs heavily on parents, with 80% expressing concerns about affording all the essential back-to-school items for their children.
The survey also revealed that 36% believe there is excessive emphasis on status linked to owning the latest technology and gear, while 25% find the costs unreasonable.
Three-quarters of parents indicate that their children frequently claim that other parents have already purchased the newest gadgets for their children.
Luke Forshaw, the head of brand and marketing at Back Market, emphasized the significant financial pressure parents face in meeting their children’s back-to-school needs, particularly with technology emerging as the primary expenditure.
Forshaw suggested that opting for refurbished technology presents a cost-effective solution that provides quality devices while also promoting environmental sustainability.
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