Greene King introduces its inaugural loyalty rewards program for pubs, offering customers complimentary drinks and meals. New users who install the Greene King Pubs and Restaurants app gain access to a unique “Spin to Win” feature, where prizes range from a free beverage to a main course valued at up to £18.99.
Upon registration through the app, each new member receives one spin, with rewards redeemable at Greene King Pubs, Belhaven Pubs, Flaming Grill, Chef & Brewer, Farmhouse Inns, and Hungry Horse establishments. The Greene King app is available for free download from your preferred app store.
Recent research by Greene King highlights that 71% of Brits are most concerned about the cost of living, yet 28% still view dining and drinking out as a cherished indulgence. Kevin Hydes, Group Marketing Director at Greene King, emphasized the importance of creating positive experiences for customers while being mindful of costs.
The initiative follows Greene King’s previous promotions, including providing free pints earlier this year to celebrate the 25th anniversary of the Guinness Six Nations Rugby tournament. The company also distributed 100,000 free pints through its “When It Rains, We Pour” campaign in April, where rain detectors in various UK cities triggered a nationwide round of complimentary drinks.
