Apple has unveiled a major software update to facilitate creativity for a wider audience. The tech giant from the US is introducing a new platform named Creative Studio, enabling MacBook and iPad users to access premium software at a significantly reduced monthly cost.
This service provides complete access to professional applications like Final Cut Pro for video editing, Logic Pro for music creation, and Pixelmator Pro as an alternative to Adobe Photoshop.
Upon its launch later this month, Apple users will be charged £12.99 per month or £129 annually, offering great value considering the inclusive software. Individually, Final Cut Pro costs £300, and Logic Pro is priced at £200 on the App Store.
By offering these tools through a subscription model, Apple aims to make them more accessible to a wider audience.
Eddy Cue, Apple’s senior vice president of Internet Software and Services, stated, “Apple Creator Studio is a valuable offering that empowers creators of various disciplines to pursue their craft and enhance their skills by providing easy access to powerful tools for video editing, music production, creative imaging, and visual productivity, enhanced with advanced intelligent features to streamline workflows.”
Additionally, Creative Studio includes extras such as MainStage, which transforms the Mac into an instrument, voice processor, or guitar rig. Motion, another component, is a robust graphics tool for creating cinematic 2D and 3D effects, featuring intelligent functions like Magnetic Mask for effortless isolation and tracking without a green screen.
Subscribers will also receive intelligent features and premium content for Keynote, Pages, Numbers apps, as well as Freeform for iPhone, iPad, and Mac, set to be enhanced later in the year.
While Keynote, Pages, and Numbers will remain free, they will be upgraded for Creative Studio subscribers.
Cue further added, “There has never been a more flexible and accessible way to access a powerful suite of creative applications for professionals, emerging artists, entrepreneurs, students, and educators to excel in their work and explore their creative passions from inception to completion.”
Apple Creator Studio will be accessible on the App Store starting Wednesday, January 28, with a one-month free trial for all users. Customers purchasing a MacBook or iPad will also enjoy a three-month trial period.
Moreover, Apple has announced discounted rates for university students, offering the software bundle at just £2.99 monthly or £29.99 annually.
