Morrisons has announced a price cut for 1L Baileys, now selling at £11 in anticipation of the upcoming festive season. This offer presents a £3 discount from the regular price of £14 and is valid until Sunday, November 2 in England and Wales. No loyalty card is required to take advantage of the reduced rate.
Comparatively, the same-sized Baileys is currently priced at £13.98 in Asda, £22 at Sainsbury’s (£14 with a Nectar card), and £22.50 at Tesco (£14 with a Clubcard). Last year, Morrisons discounted Baileys to £8.50, but customers had to spend £45 and be a Morrisons More member to unlock the deal.
Sainsbury’s and Tesco also lowered Baileys prices to £10 last year for Nectar and Clubcard members. Baileys, a popular Irish cream liqueur, is crafted from whiskey, cream, and subtle hints of cocoa and vanilla.
In other news, Morrisons is making significant strides in expanding its presence by converting numerous corner shops into Morrisons Daily convenience stores. The plan includes launching 250 new Morrisons Daily outlets next year, allowing corner shop proprietors to transition their businesses into Morrisons franchises, especially targeting areas where Morrisons has limited representation, such as cities in the south and the Midlands.
This move represents a substantial acceleration of Morrisons’ growth strategy, with around 160 convenience stores scheduled to open this year. A Morrisons spokesperson emphasized the company’s commitment to broadening its reach with the Morrisons Daily franchise model, enabling rapid store expansion in a cost-effective manner.
Simultaneously, Morrisons is streamlining its operations by closing 103 stores, cafes, florists, and pharmacies this year as part of a restructuring initiative. The supermarket chain has already shuttered 17 Morrisons Daily convenience stores. Additionally, more than 50 cafes, 13 florists, four pharmacies, and all 18 Market Kitchens will be closed, along with 35 meat counters and 35 fish counters, following a review that identified these services as financially unsustainable.
Rami Baitiéh, Morrisons’ Chief Executive, acknowledged the impact of these changes on affected employees, stating, “We plan to collaborate with third parties to offer relevant specialist services in stores where counters or cafes are being closed. While these adjustments are relatively small in the grand scheme of Morrisons’ operations, we recognize the disruption and uncertainty they may cause our colleagues.”
