Amazon’s highly anticipated Prime Day sale event is here, offering a week of fantastic deals for eager bargain hunters. The event kicks off today and will continue through the week until Saturday, July 12, when prices will return to normal. Shoppers can already snag discounts on various items such as smartphones, headphones, tablets, and Amazon’s own-brand devices.
For those looking to upgrade their Fire TV Stick, Amazon is offering significant price cuts on its latest streaming devices. The premium 4K Max model, usually priced at £69.99, is now available for just £39.99 during the Prime Day 2025 sale, providing a generous £30 discount.
The Fire TV Stick 4K Max boasts a range of features, including a fast processor, Wi-Fi 6E compatibility, and exclusive access to the Ambient Experience feature, allowing users to transform their TV screens into customizable works of art with widgets like calendars and sticky notes.
In addition to the 4K Max model deal, Amazon is also slashing prices on other devices, including a 53% discount on the Fire TV Stick 4K. Originally priced at £59.99, this device is now available for just £27.99. Featuring pin-sharp 4K visuals, improved Wi-Fi 6 connectivity, an Alexa-powered voice remote, and a sleek design, this device offers a premium streaming experience at a discounted rate.
Furthermore, Amazon is offering a reduced price on its entry-level Fire TV Stick HD, now priced at £23.99. This device provides instant access to popular streaming services, a new Alexa remote, and quick launch buttons for apps like Netflix and Disney+.
These enticing deals are exclusive to Prime members, who can enjoy a free trial month followed by a subscription fee of £8.99 per month. Take advantage of these discounts while they last, as they provide excellent value that other retailers like Argos cannot currently match.
